Global marketing report Essay Example | Topics and Well Written Essays - 3750 words

Global marketing report - Essay Example BRICS is contributing to the defining of the global economy with China playing the greatest role. China is expected to challenge the US in the coming years. India follows the footsteps of China although its emergence is much slower and less impressive. Brazil, Russia, and South Africa are probably the least emergent among the BRICS countries, but this does not mean that they are not emerging. The emergence of these countries offers opportunities to global companies operating in them. In addition, there are challenges and risks that global managers will have to overcome in order to drive their organisations to success. This study examines the economic and political challenges and difficulties that are faced by managers of multinational companies in the Chinese market. The study also examines the economic and political opportunities and benefits that accrue to these managers as they manage their companies in ChinaThis study discusses the opportunities and challenges faced by the managers of the British American Tobacco in their operation in the most successful BRICS countries – China. Close monitoring of political and economic challenges will be the key to their success.. â€Å"Today’s peril is not of the Chinese behind the gun; rather it is that one of the Chinese as the manufacturers of guns† (Jain 2010, p. 155). This statement displays how newspapers’ writers view China as a threat to the developed economies in terms of economic expansion. China, with its cheap labour and keen aptitude for imitation, is competing with the West. The above quote is extracted from Wagel’s (1980) book, which was originally published in 1914 and reprinted in 1980. Therefore, the debate about China becoming more developed than other countries has been going on for more than 90 years. The rapidest growth has been witnessed in the past three decades. The Chinese economy even

Case Study Essay Example | Topics and Well Written Essays - 1500 words - 13

Case Study - Essay Example On the other hand, Ralph has low energy but he has significant experience and he is a potential candidate because of his experience and expertise in the industry. The third candidate Yingzi is a very talented woman and she can bring new innovative managerial practices in the company and retaining her in the organization is very important. The first solution is to promote Carmen because for being an ethical organization, company has to show concern towards employees especially the women and minority. Carmen is one of those who is both an African American and she is also qualified for the position. However, following is the SWOT analysis of making this decision. Image of company â€Å"concerns towards employees† will further improve. From maternal ethics concept, the consideration given towards mother-child relationship can improve the nature and quality of workplace interactions (Frederick, 2002). Company will be able to improve its public relations through this decision. Actually in business world activities which appear as a result of generosity are the attempts of companies to make public relations (Flynn, 2008). The promotion of Carmen can appear as a strong example of it, if she is promoted. No doubt Carmen and Yingzi are the suitable candidates for the managerial position however, Ralph should be promoted because he has worked twenty years with the company and he is the most experienced as compared to other two. What should be the criteria of the company while promoting people? Most of the policies of organizations promote employees based on seniority bases; however, even the ethical nature of policy is sometimes challenged. The promotions which are based on seniority alone seem mindless whereas, the decisions which are based on qualification seem heartless, therefore, companies should take it as a challenge to merge the dual responsibilities of qualification