Movie Review The Greatest Showman Essay Example

Overview of The Seven Years War (1756 - 63)

Review of The Seven Years War (1756 - 63) In Europe, the Seven Years War was battled between a union of France, Russia, Sweden, Austria and Saxony against Prussia, Hanover and Great Britain from 1756 - 63. Be that as it may, the war had a worldwide component, especially as Britain and France battled for mastery of North America and India. In that capacity, it has been known as the first ‘world war’. The venue in North America is known as the ‘French Indian’ war, and in German,y the Seven Years War has been known as the ‘Third Silesian War’. It is eminent for the undertakings of Frederick the Great, a man whose major early victories and later perseverance were coordinated by one of the most mind blowing bits of karma ever to end a significant clash ever (that bit is on page two). Inceptions: The Diplomatic Revolution The Treaty of Aix-la-Chapelle finished the War of the Austrian Succession in 1748, however to many, it was just a cease-fire, a brief stop to the war. Austria had lost Silesia to Prussia, and resented both Prussia †for taking the well off land †and her own partners for not ensuring it was returned. She fired weighing up her coalitions and searching out other options. Russia became stressed over the developing intensity of Prussia, and pondered about pursuing a ‘preventative’ war to stop them. Prussia, satisfied at having picked up Silesia, trusted it would take another war to keep it, and wanted to acquire an area during it. During the 1750s, as pressures rose in North America among British and French homesteaders seeking a similar land, Britain acted to attempt to forestall the following war destabilizing Europe by changing its collusions. These activities, and a difference in heart by Frederick II of Prussia †referred to by his numerous later admirers as ‘the Great’ †activated what has been known as the ‘Diplomatic Revolution’, as the past arrangement of partnerships separated and another one supplanted it, with Austria, France and Russia united against Britain, Prussia and Hanover. Europe: Frederick Gets His Retaliation in First In May 1756, Britain and France authoritatively did battle, activated by French assaults on Minorca; the ongoing bargains halted different countries being sucked in to help. However, with the new unions set up, Austria was ready to strike and take Silesia back, and Russia was arranging a comparative activity, so Frederick II of Prussia †mindful of the plotting †started strife trying to increase a bit of leeway. He needed to crush Austria before France and Russia could prepare; he likewise needed to hold onto more land. Frederick in this manner assaulted Saxony in August 1756 to attempt to break its collusion with Austria, hold onto its assets and set up his arranged 1757 battle. He took the capital, tolerating their acquiescence, consolidating their soldiers and draining immense assets out of the state. Prussian powers at that point progressed into Bohemia, however couldn't win the triumph that would keep them there and they withdrew to Saxony. They progressed back again in mid 1757, winning the clash of Prague on May 6, 1757, thanks in no little part to Frederick’s subordinates. Be that as it may, the Austrian armed force had withdrawn into Prague, which Prussia blockaded. Fortunately for the Austrians, Frederick was crushed on June eighteenth by a help power at the Battle of Kolin and compelled to withdraw out of Bohemia. Europe: Prussia Under Attack Prussia currently seemed, by all accounts, to be assaulted from all sides, as a French power crushed the Hanoverians under an English general †the King of England was likewise the King of Hanover †involved Hanover and walked to Prussia, while Russia rolled in from the East and vanquished different Prussians, despite the fact that they followed this up by withdrawing and just involved East Prussia the following January. Austria proceeded onward Silesia and Sweden, new to the Franco-Russo-Austrian collusion, likewise assaulted. For some time Frederick sank into self centeredness, however reacted with a presentation of seemingly splendid generalship, crushing a Franco-German armed force at Rossbach on November fifth, and an Austrian one at Leuthenon December fifth; the two of which had dwarfed him significantly. Neither one of the victories was sufficient to compel an Austrian (or French) give up. Starting now and into the foreseeable future the French would focus on a resurgent Hanover, and never battled Frederick again, while he moved rapidly, crushing one adversary armed force and afterward another before they could successfully collaborate, utilizing his bit of leeway of shorter, inward lines of development. Austria soon learnt not to battle Prussia in the enormous, open zones which supported Prussia’s unrivaled development, in spite of the fact that this was continually decreased by setbacks. England started to bug the French coast to attempt to draw troops away, while Prussia pushed the Swedes out. Europe: Victories and Defeats The British disregarded the acquiescence of their past Hanoverian armed force and came back to the locale, aim on keeping France under control. This new armed force was directed by a nearby partner of Frederick’s (his brother by marriage) and kept French powers occupied in the west and away from both Prussia and the French states. They won the skirmish of Minden in 1759, and made a progression of key moves to tie up the adversary armed forces, despite the fact that were compelled by sending fortifications to Frederick. Frederick assaulted Austria, however was outsmarted during an attack and compelled to withdraw into Silesia. He at that point battled a draw with the Russians at Zorndorf, however took substantial setbacks (33% of his military); he was then beaten by Austria at Hochkirch, losing a third once more. Before the year's over he had freed Prussia and Silesia from foe armed forces, yet was extraordinarily debilitated, incapable to seek after any longer stupendous offensives; Austria was warily satisfied. At this point, all belligerents had spent colossal aggregates. Frederick was purchased to fight again at Battle of Kunersdorf in August 1759, however was vigorously vanquished by an Austro-Russian armed force. He lost 40% of the soldiers present, despite the fact that he figured out how to keep the rest of his military in activity. On account of Austrian and Russian alert, postponements and differences, their bit of leeway was not squeezed and Frederick abstained from being compelled to giv e up. In 1760 Frederick bombed in another attack, however won minor triumphs against the Austrians, in spite of the fact that at Torgau he won in view of his subordinates instead of anything he did. France, with some Austrian help, attempted to push for harmony. Before the finish of 1761, with adversaries wintering on Prussian land, things were going gravely for Frederick, whose once profoundly prepared armed force was currently built out with hurriedly assembled initiates, and whose numbers where well beneath those of the foe armed forces. Frederick was progressively unfit to play out the walks and outflankings which had gotten him achievement, and was on edge. Had Frederick’s adversaries defeated their appearing powerlessness to co-ordinate †on account of xenophobia, loathe, disarray, class contrasts and that's only the tip of the iceberg - Frederick may as of now have been beaten. In charge of just a piece of Prussia, Frederick’s endeavors looked damned, in spite of A ustria being in an edgy budgetary position. Europe: Death as Prussian Savior Frederick sought after a marvel, and he got one. The unappeasably hostile to Prussian Tsarina of Russia kicked the bucket, to be prevailing by Tsar Peter III. He was good for Prussia and made quick harmony, sending troops to support Frederick. In spite of the fact that Peter was killed rapidly a while later †not before attempting to attack Denmark †the new Tsar †Peter’s spouse, Catherine the Great †kept the harmony understandings, in spite of the fact that she pulled back Russian soldiers which had been helping Frederick. This liberated Frederick to win more commitment against Austria. England took the risk to end their union with Prussia †because of common antagonism among Frederick and Britain’s new Prime Minister-pronouncing war on Spain and assaulting their Empire. Spain attacked Portugal, yet were stopped with British guide. The Global War Albeit British soldiers fought on the mainland, gradually expanding in numbers, the Britain had liked to send money related help to Frederick and Hanover †endowments bigger than any before in British history †instead of battle in Europe. This was so as to send troops and ships somewhere else on the planet. The British had been engaged with battling in North America since 1754, and the legislature under William Pitt chose to additionally organize the war in America, and hit the remainder of France’s majestic belongings, utilizing their amazing naval force to badger France where she was most fragile. Interestingly, France concentrated on Europe first, arranging an intrusion of Britain, however this chance was finished by the Battle of Quiberon Bay in 1759, breaking France’s staying Atlantic maritime force and their capacity to strengthen America. Britain had successfully won the ‘French-Indian’ war in North America by 1760, yet harmony there needed to hold up until different performance centers were settled. In 1759 a little, astute British power had held onto Fort Louis on the Senegal River in Africa, procuring a lot of resources and enduring no losses. Thus, before the year's over, all French exchanging posts Africa were British. England at that point assaulted France in the West Indies, taking the rich island of Guadeloupe and proceeding onward to other riches delivering targets. The British East India Company fought back against a nearby pioneer and assaulted French interests in India and, helped incredibly by the British Royal Navy ruling the Indian Ocean as it had the Atlantic, shot out France from the region. By war’s end, Britain had an inconceivably expanded Empire, France a much diminished one. England and Spain likewise did battle, and Britain stunned their new adversary by holding onto the center of their Caribbean activities, Havana, and a quarter

Pericles Funeral Speech Analysis Essay

Pericles Funeral Speech Analysis Essay Pericles’ funeral oration “We may encounter many defeats but we must not be defeated”, the words with such a strong meaning can be used perfectly to inspire the audience. But what is more inspiring is the way Pericles delivered the speech in the Greek famous War. In the Peloponnesian war between Athens and Sparta, Pericles, Athens’ general and statesmen, delivered a powerfully comforting eulogy to the polis of Athens. This piece is a funeral oratory, a speech written to honor fallen Athenian heroes at the end of the first year of the Peloponnesian War while assuring the people that their city state is in good hands, and easing the pain of all the families and relatives of the deceased. At such a time of high emotions and patriotism, this oration is an example of Pericles’ brilliance with words. Pericles’ in fact used multiple methods in garnering support; since the “paragraphs” of the first half his speech are so highly organized, with one thought or idea moving clearly and substantially to the next, we will analize his speech part by part. The first theme, fitting in that the speech was given at a funeral for war heroes, is that the most valiant way a man can live and die is in service of freedom and his city â€" in this case Athens. As was customary at the end of each summer, the governor of Athens gave a public funeral oration to honor those who had died in battle. In the case of Governor Pericles â€" whose power depended on the will of the peopleâ€" and given that the war promised to escalate beyond what anyone had anticipated, he used the public event as an opportunity to pull the population of Athens together and rouse support. Pericles then continues to his central theme, extolling the uniqueness and virtue of Athens and its system of government: democracy. Pericles describes Athenian democracy as a system of government where men advance on merit rather than on class or wealth. Pericles glorifies the “equal justice to all” under the law that all men of Athens share and glorifies their superiority over their peer poleis. Pericles’ funeral oration summary Indeed, a worthy summation of Pericles’s oration is that it is a count of the “points in which [Athens] is worthy of admiration”. In spite of his often jingoistic faith in Athens, Pericles is indeed right in assuming that “the admiration of the present and succeeding ages will be [Athens’s]”. Even today we view this ancient city as the birthplace of the values of equality and democracy that we center our government upon. Since the analysis also considers the efficacy of the speech, there is a neo-Aristotelian or classical element to the underlying approach. Though the speech itself fits the broad definition of “ceremonial oratory,” the method of analysis is generative first and foremost, with no consideration given to epideictic models or methods. It is clear that Pericles views democracy as the best form of government and having adopted it, he views Athens as superior to their fellow city states. In fact, Pericles sees Athens as having the ultimate possible government; the one best conducive to freedom, liberty, courage, honor, and justice â€" the values most honored by the Athenians. Pericles extolls several of the virtues of Athens, most of them centered on the then-unique form of democracy. In a statement full of patriotism, Pericles proclaims: “We cultivate refinement without extravagance and knowledge without effeminacy; wealth we employ more for use than for show, and place the real disgrace of poverty not in owning to the fact but in declining the struggle against it.” That he could so effectively move from appeals to the audience’s sense of pride, comfort, and patriotism to an outright call to war proved curious. The methods he used to do so seem worthy of examination since citizens of more modern representative democracies should understand how their leaders manipulate (or to use a less negative term, “encourage”) them to take certain actions. Governor Pericles’ speech, captured by the Athenian historian General Thucydides and known as “The Funeral Oration,” serves as a model for how a leader in an executive role may raise the spirit of his or her people during a time of crisis. Beloved by historians, it offers a glimpse into a pivotal moment in ancient Greek history. Pericles’ speech offers a sort of road-map not only to determine how to construct such a speech, but for the audience to understand the appeals presented before them. The ability to move from patriotic appeals to a call for sacrifice, or of arms, should be understood by the audience of any representative democracy in order that they may rationally manage their own destinies and that of their nation. Pericles succeeded in it and garnered massive support for a war that was not going well and already appeared may drag on longer than anticipated, requiring great loss of blood, treasure, and the sacrifice of daily comfort at home. The “Funeral Oration” of Pericles stands as one of the great speeches of Western history. The people of our nation need to be grateful that they are even a part of a country that’s so superior, that it’s worth dying for.

Making a Difference with Payroll Accounting 2019

Payroll accounting is probably the most notable job at any office. This department keeps a record of wages that is paid to the employees. The wages are of two types, one, what the employee earns from an organization and second, real wages i.e. the actual monetary amount the employee is paid. One another vital function of the payroll accounting department is planning the benefit package of an organization. Most individuals do not understand the advantages of benefit package. The benefit package plays a great role in the acceptance of job by a person. The benefit package includes benefits such as vacation, medical reimbursement, pension benefits etc. A pension benefits are quite common for a majority of employers. The pension plan is based on distinct statistics of every employee. The more a person has worked for the organization, the more benefits he/she will receive. The pension benefits are made compulsory by the Federal Law. That is why; the pension benefits are similar in all organizations. The duration of employment also determines the type of pension plan. A person typically needs to be associated for about 5-10 years with a company to be eligible for pension. .uafff21615a7d173a3e7b7aa3ee0f8f54 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uafff21615a7d173a3e7b7aa3ee0f8f54:active, .uafff21615a7d173a3e7b7aa3ee0f8f54:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uafff21615a7d173a3e7b7aa3ee0f8f54 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uafff21615a7d173a3e7b7aa3ee0f8f54 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .uafff21615a7d173a3e7b7aa3ee0f8f54 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .uafff21615a7d173a3e7b7aa3ee0f8f54:hover .postTitle { text-decoration: underline!important; } READ Technology Universities and CollegesThe Benefits packages and pension plans are wonderful for both the employer and the employee. While the employees feel taken care of, the employers have the assurance of being aware of the procedures in case of injuries, illness, and maternity leave. Another important but may be less sincere factor is the circumstances where an member of staff is not very contented with his profession, here the employer may have the assurance that the employee is more likely to stay till the time they become eligible for the pension benefits. This privilege of the employees has also been misused in corporate America. Some employers cunningly let go of members of staff weeks or months before they become eligible for the pension plan. This devious method of preventing somebody to have what should be rightfully theirs is very common in the corporate world. There is not much a person can do to prevent it from occurring. .ubb4237b3ef90e8ad2655195248ab8670 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ubb4237b3ef90e8ad2655195248ab8670:active, .ubb4237b3ef90e8ad2655195248ab8670:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ubb4237b3ef90e8ad2655195248ab8670 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ubb4237b3ef90e8ad2655195248ab8670 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ubb4237b3ef90e8ad2655195248ab8670 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ubb4237b3ef90e8ad2655195248ab8670:hover .postTitle { text-decoration: underline!important; } READ Why Opt for a Masters In Business AdministrationOne should always remember that the benefit plans are there to help in getting through the professional year. Due to the stress generated by the demanding job and the threatening deadlines, people are driven to work more than their health permits and suffer the consequences. Informative websites like have come about to help individuals be aware of their choices and their benefits. Visit it to learn more about your options. You may not be in a situation to organize everything, but you can surely decide on spending your time in the way you want to. Ensure that your present employer is offering you the benefits what should rightfully be yours. In any organization, everyone is not equal, but they sure have to work as a team to achieve any goal. Attempt to accomplish it. Related ArticlesChoosing a Good Health Care PlanHuman Resource Management Training10 Job Tips for New GradsBest Interview Questions to AskHow to Prepare for an InterviewReasons Why You Shoul Become a Teacher .u89b04b4d25c90fba4cb930a14a838798 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u89b04b4d25c90fba4cb930a14a838798:active, .u89b04b4d25c90fba4cb930a14a838798:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u89b04b4d25c90fba4cb930a14a838798 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opac ity 250ms; webkit-transition: opacity 250ms; } .u89b04b4d25c90fba4cb930a14a838798 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u89b04b4d25c90fba4cb930a14a838798 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u89b04b4d25c90fba4cb930a14a838798:hover .postTitle { text-decoration: underline!important; } READ How to Ace the Dreaded Phone Interview

Terrorism And The Threat Of Terrorism - 1014 Words

Terrorism has continuously been an ongoing danger all over the world. Threats pertaining to international security seem to be loosely organized and self-financed groups or the extremist Islamist parties using religion as a pretext that pose threats to the U.S. and other allies. However, while most see terrorism as being international, domestic radicalism has become an ever increasing problem, specifically within the United States. Cross national links between specific terrorists groups are becoming greatly feared, due to the increasing growth in combat training, funding, technological transfer and political development. Uranium Enrichment, a byproduct in producing chemical weapons (WMD’s) are becoming even greater in countries like North Korea, Syria and now Russia. With Iran being a major sponsor for terrorism and great influences like Al Qaeda forming groups desiring Uranium for the purposes of chemical warfare has led nations to constant anxiety. Terrorists’ t hreats pertaining to both national and international security are tremendously serious. By means of rapid growth in technological advancement, weapons of mass destruction are gradually greater than that of the past. The world population is now faced with a serious dilemma. â€Å"Terrorism, like viruses, is everywhere. There is a global perfusion of terrorism, which accompanies any system of domination as though it were its shadow, ready to activate itself anywhere, like a double agent† (Baudrillard, 2013).Show MoreRelatedTerrorism : The Threat Of Terrorism Essay1098 Words   |  5 PagesThe threats of terrorism are growing globally and it is crucial in understanding the history of how terror is obtained to better prepare ourselves and possibly predict future threats. The behavioral pattern of the extremist can be a combination of qualities, acts, or beliefs. It is believed that all terrorist events have political objectives behind them, even though these extremist use rel igious symbolism to seek a wider audience and resort to violent acts to prove their point. The terrorist’s eventsRead MoreTerrorism : The Threat Of Terrorism898 Words   |  4 PagesTerrorism is defined in the word itself; to promote terror or fear. The goal of a terrorist is also to create the most damage, particularly mass casualties. Terrorists have a variety of ways to instill fear, but what Americans fear most is the use of WMDs. Terrorists have used WMDs as a tactics to induce fear for generations and in some cases they followed thru with their threats. After Pearl Harbor, Americans realized they could be attacked at home, but over time the memory of that day faded andRead MoreTerrorism Is A Threat Of Terrorism1846 Words   |  8 PagesWell known peace activist Mhatma Gandhi once preached, â€Å"Terrorism and deception are weapons not of the strong, but of the weak.† Ghandi dedicated his life to independence for each and every person on Earth. We live in a worl d where countries’ biggest fear is the threat of terrorism. To many, terrorism may only seem to be stories in the history books, but in reality in today’s world terrorism is a heightened menace. Terrorism, when defined by the Federal Bureau of Investigation, means any activitiesRead MoreTerrorism : The Threat Of Terrorism Essay701 Words   |  3 Pages The Threat of Terrorism in the U.S. Thomas McBrien Prof. Tomlinson FCIQ-101 Terrorism is a major, growing concern throughout the United States. Terrorism comes in different forms and also has different motives. The most common motives for terrorist attacks in the United States are different political and religious views. The United States is also a targeted country because they are very involved in other nations. As the terrorist threat continues to rise, the United States must haveRead MoreTerrorism : The Threat Of Terrorism1788 Words   |  8 Pagesdeadly plague known as terrorism. One would think it’s blasphemy that the United States does not help other countries to prevent such a polluted river from flowing, but we must take action because we are all humans and we deserve to live peacefully. Ignorance pours into people s blood by not even noticing how terrorism is beginning to give many presidential candidates a â€Å"boost.† While our government believes that it is better to not become more involved with the terrorism occurring in forei gn countriesRead MoreThe Threat Of Terrorism And Terrorism1979 Words   |  8 Pagesterrorist attack lingers in the minds of not only civilians, but business owners as well. All over the world there is an increased threat of terrorism that public, private and governmental companies face that requires companies to have an increased knowledge and understanding on how to manage the risk of terrorism. With not a single country being able to escape the threat of terrorism, how does a company manage the risk of something that is so hard to measure yet, one of the most catastrophic things a companyRead MoreThe Threat Of Nuclear Terrorism1483 Words   |  6 Pages Nuclear Terrorism Introduction to Homeland Security Victor Reyes Valencia College Abstract Nuclear terrorism can take a variety of forms. The most frequently discussed form involves a terrorist group either stealing a nuclear weapon or building a nuclear device using stolen or illegally purchased nuclear material. This paper explores the dangers and threats of Nuclear Terrorism. It also goes in depth with how the government’s actions have prevented groups, countries and homegrownRead MoreTerrorism And The Terrorist Threat Essay1567 Words   |  7 Pageswithin counterterrorism, views regarding Islamist terrorism appear to be divided even among the experts. Bruce Hoffman and Marc Sageman, two of America’s leading theorists on terrorism and counterterrorism, held opposite views on how to deal with the Islamist terrorist threat, which erupted into a significant debate between the two in 2008. While Hoffman stressed that Al Qaeda is alive, resurgent and more dangerous than ever, Sageman argues that the threat no longer comes externally from organizationsRead Mo reThe Threat Of Nuclear Terrorism986 Words   |  4 PagesThe USA has reported Nuclear Terrorism as the number one issue that all Americans are facing today. Nuclear Terrorist attacks in Paris, San Bernardino, California, and New York have raised tension between the US and other countries, especially Islamic countries such as Iran. Nuclear terrorism has killed many innocent people around the globe. It has become the subject of debate in the USA since the terrorist attack of September 11, 2001 (Muller, 2016). Nuclear arms production is one of the rootRead MoreTerrorism: A Growing Threat898 Words   |  4 Pagesstruck fear in the eyes of many people by using threats and violence to further political beliefs. Terrorism can be shown in many different ways; however, there are only two main types of terrorism: international and domestic. International terrorism usually occurs outside the jurisdiction, or boundaries, of the United States. Domestic terrorism is the exact opposite, oc curring mostly within the jurisdiction of the United States. The violence of terrorism is usually comprised of assassination, destruction

The Marketing of Art Free Essays

The Marketing of Art Part 1: Target Market and Competition When determining a target market a marketer must first research their product and the consumers who purchase the product, then decide what type of consumer would the marketer prefer to attract to the product they are marketing (Guille, n. d. ). We will write a custom essay sample on The Marketing of Art or any similar topic only for you Order Now The product that was chosen for this class was Art. To determine our particular target market we must get to know our product. Britannica Encyclopedia defines art as, â€Å"the use of skill and imagination in the creation of aesthetic objects, environments, or experiences that can be shared with others† (Britannica Online, 2011). Choosing a target market in which to promote our product is quite a difficult task since art is not a commodity that is normally regulated. Although the demographics of individuals who buy art are categorized into five types: †¢Collector – this type buys art simply for the love of the piece that is purchased. †¢Investor – this type buys art in hopes of earning a profit. †¢Decorator – this type uses art as a way to fill and empty space. †¢Believer – this individual believes that the particular piece that is purchased has a significant meaning or story attached to it and buys art just for the love of art. Money burner – this type is an individual who buys art for a status symbol or because they can afford to do so. To find our target market we will digest the framework of art. Art is usually placed in a particular space for a long period of time and the purchaser will most likely own the home that the artwork is located in (Genn, 2 004). Art is not a cheap investment, in 2009 while the Lehman Brother’s was declaring bankruptcy, Sotheby’s made $200 million in London at an art auction, so our target market would have to be able to afford the pieces. Also to determine your target market a marketer needs to understand why a consumer purchases products or services. A consumer purchases a product or service for three main reasons; to satisfy a need, to solve a problem, or to make themselves feel good. The marketer must know the demographics of their area. In Tucson, Arizona the largest art purchasers are over the age of 50, the demographics of Tucson show that the 50+ populations makes up 22. 1% of the total population. Americans over the age of 50 own more homes and enjoy more then $900 billion in income as compared to the younger populations (U. S. Census Bureau, 2011). According to Business Week Magazine the 50+ generation or more likely to buy online products and 42% over the age of 65 have made online purchases. The senior generation is the most overlooked target market in the advertising sector, even though 41% of them purchase more products then any other target market category (Kaiser, n. d. ). The next step in marketing is to identify your competitor’s, and currently there are nine top art houses that operate online as well as international (ArtBusiness. com, n. d. ). Sotheby’s and Christie’s are among the most well known in the art world. The main advantage that these art houses have over James’ Art Showroom is the name. People recognize and trust these dealers since they have been in business for a long time and have a great reputation. Christie’s is still a privately owned company and therefore the financial information is unavailable. However, many art brokers have projected that 2011 will be a profitable year for the auction house. Sotheby’s is a publicly traded company and their financial information is available on their website for potential investor’s to read. In 2009 Sotheby’s show revenue of $484,958 and in 2010 of $774,309, this is an increase of 59. 7% (Sotheby’s, 2011). The expected revenue projections have Sotheby’s increasing the profit margin by at least 32. 7% in 2011 end of the year calculations. For James’ Art Showroom to exceed the consumer expectations, the company due to the fact that it is smaller it will be able to provide a more personal art buying experience as well as provide a chance for upcoming artist to acquire a name for himself or herself within the Art world. Part 2: Integrated Marketing Communication Plan The integrated marketing communication plan is a combination of all the company’s plans and goals combined into one format. The integrated marketing communications plan should contain the same theme throughout, such as if the business plans on producing an advertising theme then the theme should be the same for the website and any print advertisements. This is done as a way for your customers to link all the graphics and messages to the company in which you are marketing (ArtBusiness, n. . ). There are five major components in an integrated marketing communications plan: †¢Web site †¢Advertising †¢Marketing collateral †¢Online marketing †¢Trade shows/ Auctions The web site that was created for the promotion of James’ Art Showroom was simple but professional. It included contact information and links to Facebook and Twitter. The web site also gave information about the company and the reason the com pany was created. For advertising, the company would choose direct mailings to schools that are designated for artists. The company would also host regular fundraising events to introduce the local community to the artist that reside in the area. The company was started as a way to help unknown artist and art buyers connect, the company although hopes to earn a profit in the future was not started as a money generating business but merely as a vessel to help people who love creating art meet those who love purchasing and owning art. The message that the company would like to implore is a symbol of bringing individuals with common interest together. The online marketing plan is simply to get the message to the target market that the company exists. This can be done through the use of social media and e-mail list. The final step in creating an integrated marketing communication plan is to allow my customers a chance to participate in art auctions throughout the world by using my website as a connection. By working with the major auction houses, such as Sotheby’s my artist may be able to have some of their work viewed or even purchased by art dealers on the international level. Reference: ArtBusiness. com. (n. d. ). Domestic and International Art Market Sales Statistics. Retrieved on November 6, 2011, from http://www. artbusiness. com/marketdata. html Britannica Online. (2011). Retrieved on October 4, 2011, from http://www. britannica. com Genn, Robert. (2004). Art Buyers. Retrieved on October 23, 2011, from http://www. painterskeys. com/clickbacks/art-buyers. asp Guille, Marilyn. (n. d. ). How To Find And Sell To Your Target Market. Retrieved on October 23, 2011, from http://sbinfocanada. bout. com/cs/marketing/a/targetmarket. htm Kaiser, Frank. (n. d. ). Secrets Of Successfully Advertising To Seniors. Retrieved on October 23, 2011, from http://www. suddenlysenior. com/howtoadvertiseseniors. html Sotheby’s. (2011). Web site. Retrieved on November 6, 2011, from http://investor. shareholder. com/bid/index. cfm U. S. Census Bureau. (2011). Home page. Retrieved on November 6, 2011, from http://factfinder2. census. gov/faces/nav/jsf/pages/searchresults. xhtml How to cite The Marketing of Art, Papers

Ireland Irishes Essays - Irish Genealogy, Irish Diaspora

Ireland Irishes Like most Americans, my family is made up of many different ethnic groups. My mom's side is Irish Protestant descent. My dad's side is mostly English descent and a little of Native American descent from his mother. There is some in which I do not know because my dad does not know who his dad is. He was adopted by a man named David Mitchell, this is where my last name comes from. My grandmother died and never told my dad who his dad was. My dad could find out from his birth certificate, which is sealed in Albany, who his dad is. He has no desire to do that though. Over the summer, I tried to find out about my family's ancestry. I only searched on my mom's side since it is easier. This is for two reasons, first my mom's parents are still alive. Second because they came to the United States only about one hundred years ago. Both my grandparent's families came from Northern Ireland. My grandparents were born in the United States. My grandfather brought me over my cousin's house because she had a copy of my great grandmother's birth certificate. This told me what town she was from. I also found out that I had other cousins that live in Canada that were from Northern Ireland. Many Irish people immigrated to Canada because it was cheaper than going to the United States. She told me that they would have more information of family that lives in Northern Ireland. My grandfather gave me a book called " The World Book of Craig's " which is his last name. It gave me places to write to for further information and also gave me addresses of all the Craig's all over the world. I learned that my grandmother's family is from Belfast and my grandfather's family is from a town called Bellymena. They are both located in the county of Antrim in Northern Ireland. They descended from Presbyterian Scots who settled in Northern Ireland in the seventeenth century. In doing further research I found that the Irish, both Protestant and Catholic, was the largest immigration group in the United States. At one point there were more Irish in the United States than in Ireland. The Irish immigrated in two waves. The first wave was Scotch Irish from 1760 - 1775. They found it easy to sustain old world ways because they came over in such a large group. This is because they settled into towns. They were fleeing from economic distress and religious distress since Irish laws favored Anglicans over Presbyterians and Catholics. They wanted to obtain land and to make a profit in the New World. The second wave came around 1845 - 1849. They were Irish Catholics. The reason that they migrated to the United States in such mass numbers is because first of overpopulation and then because of the Great Famine. The failure of the staple crop, the potato, caused many Irish to starve to death. When my ancestors migrated to the United States around the turn of the century, like most immigrants they came for a better way of life. At the time in history, Ireland was slowly getting over the Potato Famine and struggling with England for independence. My family had an easy transition in the United States because they already had family in New York and in Philadelphia, Pennsylvania. Unlike Catholics which faced discrimination, my family didn't because they were Protestant. The Catholics were discriminated because of fear that the unskilled Irish Catholic would displace American craftsmen. Also because the slums inhabited in part by the Irish were undermining the nation's values. Every social problem from immortality and alcoholism to poverty and economic upheaval was blamed on immigrant Irish Catholics. The country was Protestant - biased. On my father's side, I know very little. I have learned that my ancestry runs all the way back to the seventeenth century from England. They were one of the first people in the New World looking for wealth and opportunity. I had ancestry that fought in the American Revolution. I also have Native American ancestry from Cherokee and Iroquois. My grandmother's last name was Partington, which is a name of nobility in England. They were loyalists. There was a Partington that died in the Civil War at the Battle of Gettysburg. There was another ancestor by the name of Terry that was a commander in the Civil War. This is all I know about my father's family. I think that all